If you’re wondering what to do with a digital marketing certificate, you’ll be pleased to know the opportunities are virtually limitless. Digital marketing is a diverse and versatile field, ideal for those with both creative and analytical minds.
With the right certificate, you can pursue endless career options connected to everything from search engine optimization (SEO) to social media and email marketing.
Additionally, it’s worth noting that as the digital marketing landscape continues to evolve, driven by new market trends, and technologies, job opportunities are constantly evolving.
In fact, digital marketers are among the most in-demand professionals in the world today.
Here’s everything you need to know about the avenues you can explore in your career with the right digital marketing certification.
What is a Digital Marketing Certification?
A digital marketing certificate is essentially a document that validates your skill set in online marketing.
Specifically, it demonstrates your ability to create, implement, monitor, and manage various digital marketing campaigns across different virtual channels.
Certification proves your knowledge to potential employers, allowing you to pursue higher-paying roles in the multi-billion dollar digital marketing industry.
Increasingly, digital marketing certifications are becoming more desirable as employers search for specialists with up-to-date knowledge of the ever-changing digital marketing space.
Digital Marketing Certificates Vs. Digital Marketing Degrees
A digital marketing certificate isn’t exactly the same as a degree in digital marketing, though there are some similarities.
Both credentials are awarded by reputable institutions to students who successfully complete various classes, modules, and projects related to digital marketing.
However, while degrees are usually earned via 3-4 years of traditional classes, certifications provide quick access to various skills.
Certificates can be earned in a matter of months and are often less expensive than a full degree.
Digital Marketing Certification Benefits
Digital marketing certifications offer a number of benefits, the most important are:
Career-focused: With a digital marketing certificate, you can choose which skills you want to cultivate.
You might focus on content marketing, social media, PPC, SEO, or a range of diverse skills. Degrees often cover various topics, with less focus on each area.
Flexible: One of the best things about digital marketing certificates is they’re often available online and allow students to learn at their own pace. You don’t have to attend an official university or school unless you choose to do so.
Industry Recognition: Many digital marketing certifications can carry just as much value and credibility as a university degree. Some of the top solutions are offered by well-known brands and entities in the marketing space and are highly sought after by leading businesses.
Up-to-date Practices: While most universities and colleges strive to keep their marketing courses up-to-date, the ever-changing nature of the digital marketing landscape can mean degrees quickly become outdated. Certificates provide access to up-to-date knowledge.
Build Job-Ready Skills: Digital marketing certificates give you the freedom to enhance and strengthen your skills through a variety of different strategies.
You can invest in projects to build an online portfolio, download resources and get ready to apply for digital marketing jobs.
So, what exactly can you do with a digital marketing certificate?
A Digital Marketing Certificate Can Help You Get a Digital Marketing Job
Perhaps the most obvious thing you can do after acquiring a digital marketing certificate is apply for various online marketing roles.
The nature of your certificate and the topics covered in your course will determine what types of roles you can apply for.
Some of the most common and high-paying options include:
A digital marketing specialist is responsible for a wide range of tasks, from creating and implementing campaigns across different online channels to monitoring and testing campaigns to boost their performance.
Most digital marketing certificates will prepare you for a role as a digital marketing specialist by showing you how to design, implement, and monitor SEO, PPC, content marketing, and social media marketing campaigns.
An SEO specialist is responsible for auditing a company’s current search engine strategy and offering advice on improving rankings.
In an SEO-focused digital marketing course, you’ll learn how to understand the algorithms used by Google and other search engines to rank pages.
You’ll discover what it takes to build and maintain a highly optimized website and develop skills for using tools related to search engine optimization.
Content marketing specialists are the people responsible for writing, editing, and creating content for digital marketing campaigns.
A digital marketing certificate will help you develop your writing skills, show you how to research and use keywords, and provide behind-the-scenes insights into the impact of different types of content used for inbound marketing.
Social media marketing managers are responsible for running paid and organic campaigns on social networks.
With a digital marketing certificate, you’ll learn how to develop compelling paid and organic campaigns across social networks and how to analyze crucial social media marketing metrics.
Facebook Ad specialists are responsible for running paid ads campaigns on Facebook and Instagram.
A good digital marketing certificate will teach you how to create a winning Facebook ad strategy with the right budget and ad formats.
Google Ads specialists run PPC campaigns with Google Ads with the ultimate goal of generating more sales.
During your digital marketing certificate course, you’ll learn how to understand the various components of the Google Ads landscape.
You’ll discover how to review search query reports to find new opportunities and learn about monitoring the effectiveness of campaigns for optimization purposes.
Email marketing consultants work with marketing teams to produce email campaigns for a range of purposes.
A digital marketing certificate will show you how to leverage various email marketing tools to set up automated workflows and campaigns. You’ll discover how to create email list segments, write engaging copy, and improve metrics like open and click-through rates using various methods.
A Digital Marketing Certificate Can Help You Start a Freelance Career
Applying for a role in the digital marketing landscape is a great way to unlock more value from your digital marketing certificate.
However, in today’s world, you’re not limited to working for a single company in a traditional format.
Many of the best digital marketing certificates will also give you the skills you need to thrive as a freelancer or contractor in your space.
As a freelance digital marketing expert, you’ll have much more control over your career and some great opportunities to make a fantastic income.
You can choose between offering digital marketing services, from SEO support to social media marketing, or you might focus on a specific area, such as affiliate marketing.
Digital marketing specialists can choose their own hours and work from the comfort of their own homes.
As a holder of a digital marketing certification, you could explore roles such as:
- Freelance blogger: As a freelance blogger or content marketer, you’ll focus on producing content for other clients on the web. You may be responsible for researching topics, producing content, editing posts, and working with SEO teams to implement Google rankings.
- Influencer: As an influencer in the digital marketing landscape, you’ll work with brands to promote their products to an existing audience of customers. You’ll need to focus on building your reputation in the industry and driving sales through affiliate links.
- Marketing and automation specialist: As a freelance marketing and automation specialist, you’ll leverage technology to create automated campaigns, build landing pages, and use analytics to optimize your targeting and marketing results.
A digital marketing certificate will not only teach you the skills you need to develop strong online campaigns and monitor results, but it can also give you the guidance you need to advertise your services online and build your personal brand.
A Digital Marketing Certificate Can Help You Start Your Own Business
Another option you can pursue after receiving your digital marketing certificate is starting your own digital marketing business.
Like freelancing, this route will give you much control over the services you offer, your schedule, and the clients you work with.
However, if you run your own business, you’re also more likely to hire professionals to work alongside you so that you can target and support a wide range of companies.
You might build your business focusing on SEO and content marketing, email marketing, or social media management. You could also offer specialist services related to Google and Facebook advertising.
There are various digital marketing courses available online that will provide you with the skills you need to run your own company. The right classes can teach you everything you need to know about managing a team, advertising your business, and even building a brand.
How to Choose a Good Digital Marketing Certification For Your Needs
Because digital marketing is such a versatile and broad landscape, there’s no one-size-fits-all strategy for selecting the perfect marketing certificate.
The right option for you will depend on a number of factors, including what kind of role you want to pursue.
Here are some points to consider when selecting the right digital marketing certificate:
What kind of career do you want? If you plan on launching your own business or working as a freelance digital marketing expert, it’s worth looking for a certificate that teaches a wide range of digital marketing skills.
Which skills do you want to focus on? While there are many generalized digital marketing courses available today, you can also focus on specific subjects, such as SEO or social media marketing.
If you want to concentrate on offering services in a specific area, you might take a more focused course with access to advanced classes on specific subjects.
How reputable is the certification? The best certifications will be accredited by well-known companies and recognized worldwide.
Ensure you’re earning a certificate that can enhance your resume and attract the attention of the right employers.
Does the certificate have good reviews? If you’re struggling to choose an effective digital marketing course, examining the reviews and testimonials left by other students can be helpful.
They can provide you with an insight into what to expect from the course curriculum and offer overviews of the kind of support you’ll receive.
What does the curriculum involve? Each digital marketing course has its own curriculum, covering specific topics and offering certain resources.
Ask yourself about your learning style and whether you’re looking for a video-focused course, a project-based course, or something with one-on-one support.
It’s also worth considering the time commitment and price of each course. Different certifications will take longer to complete and may have a higher price tag.
Digital Marketing Certificates Worth Considering
There are plenty of fantastic digital marketing certificates worth considering in the evolving online education landscape.
Here are just some of the most popular options worth checking out if you want to pursue a career in digital marketing:
The ReliableSoft digital marketing certificate is a comprehensive solution for students who want to learn all about the key components of digital marketing.
Consisting of 13 courses, 280 topics, and 92 lessons, this phenomenal program covers everything from content marketing to SEO, Facebook Ads, keyword research, and retargeting.
Plus, you’ll earn two certificates upon completion, a digital marketing certification and an SEO Certification.
Developed by one of the most reputable companies in the marketing world, the Google Digital Marketing and eCommerce professional certificate is perfect for would-be marketers.
You’ll learn everything you need to know about using online marketing techniques, such as PPC and search engine optimization.
You’ll also learn how to develop your own eCommerce store or improve the online visibility of an existing store.
The Coursera Digital Marketing specialization is one of the most popular certificates on Coursera.
The program covers everything from how marketing works in the digital world to how you can leverage analytics in your campaigns to make informed decisions.
You’ll discover how to structure and implement digital marketing campaigns, monitor results, and boost online sales. Plus, the capstone project will allow you to build projects for your own portfolio.
For more options, read our comprehensive review of the best digital marketing certificate programs.
Earning a digital marketing certificate is an incredible way to open the door to endless career opportunities.
If you have an analytical and creative mind and are willing to experiment with different techniques, you can earn an incredible income as a digital marketing professional.
With your certificate, you can apply for various jobs, open your own business, or even consider earning an income as a freelance professional.
As the demand for digital marketing specialists continues to increase, there’s never been a better time to invest in a digital marketing certificate of your own.
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