I love Google adsense for a lot of reasons; it is easy to setup, reliable, can work on both desktop and mobile sites, it pays on time and it pays better than other networks.
Why would you need an alternative to Adsense?
There are cases though that you need an alternative solution that can work together with Adsense or as a standalone system.
In the majority of cases, you may consider something else when:
You are banned from Adsense – It is possible to lose your Google Adsense account especially if you are not aware how adsense works.
There are strict rules and if you fail to follow them for any reason, you are out of the system once and for all.
You hate Google – Some people wrongly believe that everything Google is evil and they don’t want to use Google products even if a product will make them money.
You want to show more ads – If you have a big scrolling page you may need to show a couple of more ads from another network.
You want to diversify your earnings – This is not a bad approach. Keeping all your eggs in one basket is not a good business decision.
Although adsense pays well, you may want to have an alternative solution ready just in case something goes wrong with your Adsense Account.
Best Adsense Alternatives
If you try and search Google for “best adsense alternatives” you will get a list of advertising networks that offer all sorts of ads from CPC (cost per click) to CPM (cost per thousands impressions), popup, fly-out banners and many more.
The problem with most of these Ad networks is that you don’t know how they work, you don’t know what kind of ads they will display on your website and most important of all you are not sure if the money you will receive is at least comparable to adsense.
A few years back I decided to look for an ad network that is similar to adsense (to use it as a backup just in case) and after trying a few, I found that one network has most of the functions Adsense has and it is also supported by Google’s main competitors, Yahoo and Bing.
Media.net – The best alternative to Google Adsense
Media.net (which I am not affliated in any way with them) is the network that manages Yahoo! and Bing Contextual ads. The company has more than 500 employees and is growing steadily over the years not only because of their relationship with Yahoo! and Bing but also because they have partnerships with really large websites and advertisers.
To gain access to the system you have to pass through an approval process since one of the nicests things about media.net is that they only accept English language websites with high quality content and a decent amount for US, Canada or UK traffic.
Once you get in you will notice that in terms of features, it is similar to Adsense. In particular:
- It has a flexible pricing model. People that like CPC can choose to be paid when someone clicks on their ads while others may choose to get paid per CPM.
- Different types of ads that can be customized for size, type and colour.
- Easy implementation.
- Support for both desktop and mobile ads.
- Highly contextual ads. This means that the ads to be shown on your website are going to be relevant to the website content.
- Can work with Google Adsense – You can run media.net ads and adsense ads in the same website.
- Easy to use dashboard.
- Nice reporting.
In terms of payment which is the most important:
- You will get paid by month.
- You can get paid directly by PayPal.
Media.net VS Adsense – RPM (Revenue per thousands impressions)
When it comes to calculating earnings from Ads, it is common to use the RPM as a comparative metric. What I have done to test how does media.net compares to Adsense, was to place adsense and media.net on the same website and compare the results.
Although Adsense ads where placed in a more prominent position than media.net ads, their performance was not bad.
The screenshots below show for the same period how much revenue adsense and media.net generated from the same website. If you notice, adsense had more requests and revenue but this is normal since as I mentioned above adsense ads were placed in better positions.
Nevertheless this test proves that both Adsense and media.net ads can work together without any problems and that media.net is not a bad alternative to Google Adsense.
Other alternatives to Adsense besides Media.net
Besides media.net other networks that have a good reputation as adsense alternatives (or that can work together with Adsense) are chitika.com, adversal and infolinks. I did use some of them but in my opinion the closest to Adsense is media.net
What is your experience with other networks besides Adsense, are they are good alternatives worth trying?