The Digital Marketing Specialist Master’s program is an advanced training course offered by SimpliLearn. The program is split into 7-courses, and the material is aligned with top digital marketing certifications from Google, Meta, and OMCP.
In this review, you’ll learn what to expect from the SimpliLearn Digital Marketing course and whether it is worth the premium price.
Read our comprehensive review of the best online digital marketing courses for more training options.
What is SimpliLearn Digital Marketing Course?
Co-created with professionals from Meta (Facebook), the SimpliLearn Digital Marketing course consists of 45+ projects and case studies, AMAs, expert sessions, videos, and projects.
Aligned with certifications for Facebook Blueprint, Google Ads & Analytics, Hootsuite, and HubSpot, the program combines self-paced learning with live interactive sessions by Industry experts.
This course aims to give beginners an in-depth understanding of some of the most important digital marketing concepts.
You’ll leverage various marketing tools to gain project experience and complete a capstone project to share with potential employers.
There are no prerequisites for starting this course. Beginners and trained professionals can follow the step-by-step guidance to develop in-demand marketing skills.
Upon completing the course, students will receive an accredited SimpliLearn digital marketing certification (Digital Marketing Specialist Master’s Degree).
Graduates also receive a free voucher for taking the Facebook Blueprint Digital Marketing Associate Certification and a 50% discount on the HootSuite certified professional course.
Students interested in honing their Google marketing skills can sign up as a Google Partner upon completing the course to take the Google Ads Fundamental or Google Analytics Qualification exams.
The program is split into 7 distinct courses, all covering core components of digital marketing. You’ll begin with 3 fundamental courses covering the basics of marketing, digital channels, and conversion and strategy methodologies.
Once you’ve finished these three courses, you can explore more advanced classes, covering topics such as advanced web analytics, Search Engine Optimization, PPC, and social media.
Finally, you’ll complete a capstone project showcasing your knowledge.
The courses are designed to take approximately 365 days (1 year) to complete.
Learners can work at their own pace through e-learning video modules and enroll in more than 75 instructor-led classes.
Once you’ve finished all of the courses, you’ll be prepared to get OCMP certified to demonstrate your industry expertise and knowledge.
Other perks include:
- Access to extensive eLearning content
- Monthly mentoring sessions by faculty and industry experts
- 1-year of free access to the SE Ranking platform
- Exclusive forum access for collaboration
How Much Does The SimpliLearn Digital Marketing Course Cost?
The current price of the SimpliLearn Digital Marketing course is $1499.
SimpliLearn does offer a money-back guarantee for this training program. Students are required to request a refund within 7 days of purchasing the course.
However, the money-back guarantee is void if a student has accessed over 25% of the course or downloaded the included eBook. Administration fees are also deducted from any refund amounts.
SimpliLearn Digital Marketing Course Contents
The SimpliLearn Digital Marketing Course program is split into 7 courses. There are also various “electives” available for those who want to continue their learning.
Options range from Advanced Mobile, email, and content marketing to advanced website conversion rate optimization and HubSpot email marketing certification training.
The 7 core courses in the program include:
- Mastering SEO, Content Marketing, PPC, and Digital Analytics
- Mastering Social Media, Mobile Marketing, and Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) Program
- Advanced Social Media
- Digital Marketing Capstone
1. Mastering SEO, Content Marketing, PPC, and Digital Analytics
The first course in the SimpliLearn Digital Marketing certification helps students gain an in-depth knowledge of marketing with search engines, using tools like Google Analytics and leveraging Google Ads for PPC.
Topics covered during the lessons in this course include:
- On-page, off-page, and different types of SEO
- How to use SEO tools and integrate SEO with other disciplines
- Content Marketing strategies and content best practices
- Digital analytics, segmentation, and experimentation
- Navigating Google Analytics and Google Ads
- Finding your target audience and assessing the buyer funnel
- Programmatic buying and how to avoid ad fraud
2. Mastering Social Media, Mobile Marketing, and Digital Strategy
The second module in the Digital Marketing Course from SimpliLearn explores some of the most common marketing channels and methodologies, such as social media, mobile marketing, YouTube Marketing, Facebook, and marketing automation.
Students learn how to target the right audience using the best possible channels, utilizing a behind-the-scenes look at developing their own digital marketing strategy.
The curriculum begins with an introduction to social media marketing, social media management tools, reporting and measurement strategies, and planning campaigns. Next, students examine:
- Facebook marketing strategies and using the Meta advertising platform
- YouTube and video marketing essentials
- Twitter marketing
- Mobile marketing foundations
- Email marketing foundations
- Marketing automation
- Website conversion rate optimization strategies
- Building a digital marketing campaign with planning and customer research
3. Advanced Web Analytics
The third module in the course looks at performance analysis in the digital marketing world. The videos and instructor-led sessions help students to master the elements of web, mobile, social media, and content analysis to optimize campaign performance.
Students will learn to collect and use data across multiple channels for quantitative and qualitative analysis.
The course begins with an in-depth introduction to digital analytics and the fundamentals of conducting your tests.
You’ll learn about Lean Six Sigma methodologies, managing analytics, and assessing your target audience.
Students also benefit from comprehensive instruction on how to turn customers into advocates, ensure customer retention, and protect the data they collect with privacy and ethical strategies.
Other topics covered include:
- Enabling analytical capabilities in campaigns
- Understanding business perspective in analysis
- Conversions and onboarding for customers
- Analysis perspective and accessing insights
- How to use Google Analytics
4. Advanced Search Engine Optimization (SEO)
Focusing on the power of search engine optimization, the fourth course in the series takes an advanced look at SEO with both hands-on lessons and video content.
In the first lesson, students discover the business impact of SEO, defining common terms, ideas, and concepts.
As you progress through the course, you’ll learn how search engines work and the algorithms they use to rank content.
There’s a comprehensive guide to keyword research, on-page optimization, and website management from an SEO perspective.
Students will also learn about the crucial components of off-page SEO and how they can build and market an effective website.
The classes also look at analyzing site performance, setting KPIs and goals, and how students can set benchmarks for monitoring their results.
You’ll gain an in-depth understanding of:
- SEO for local and global search
- Using competitive analytics
- SEO methods for website design and architecture
- SEO audits and evaluating your site
- Developing projects and managing campaigns
5. Advanced Pay Per Click (PPC) Program
The fifth course in the SimpliLearn Digital Marketing certificate moves onto the area of paid search advertising.
You’ll discover how to master the nuances of pay-per-click, conversion optimization, and display advertising to boost brand visibility and access new traffic.
The course includes an overview of tools like Google Ads, how students can test their campaigns, and segment marketing strategies to address the needs of different audiences.
Throughout the lessons in the course, students will discover the psychology of search and how to adjust their marketing strategies to different stages in the buying funnel.
The classes also include an insight into keyword match types, how to use negative keywords effectively in PPC campaigns, and what’s involved in developing an effective ad.
Other topics covered across a total of 32 lessons include:
- Audience types, segmentation, and lists
- Location and language targeting
- Display Network targeting options and ad formats
- Setting and measuring goals
- Bidding and attribution
- Reporting and testing campaigns
- Quality score diagnostics and pivot tables
- Creating and managing a PPC account
6. Advanced Social Media
In the sixth course within the Digital Marketing Specialist certification, students gain an in-depth insight into the components of social media marketing.
The classes combine advanced social media, content marketing, and web analytics disciplines to help students create more powerful campaigns.
Throughout the four sessions, participants will learn about YouTube and video marketing strategies, Facebook marketing and advertising, and how to utilize social media tools.
You’ll discover the basics of paid and owned media campaigns, social sharing, and connecting with influencers.
The course topics also include insights into online reputation management and leveraging analytics and measurement tools to track success.
Some of the core topics covered during classes include:
- Converged and visual social media
- Building a sustainable social media strategy
- Understanding and encouraging social sharing
- Social media selling
- Content marketing in social media
7. Digital Marketing Capstone
Finally, the digital marketing capstone in this course gives students an opportunity to showcase and test the skills they’ve learned throughout the other classes.
Through dedicated mentoring sessions, students discover how to solve real-world, industry-aligned problems in case studies.
The capstone project includes end-to-end guidance and practice tests are available for those who want to experiment with their skills before completing the course.
There are also instructor-led courses and classroom sessions available for this certification section.
Following the capstone project, students can decide whether to expand their learning with additional electives or earn new certifications, such as the Facebook Blueprint certificate.
Is the SimpliLearn Digital Marketing Course Worth it?
As a comprehensive program covering all of the core topics of digital marketing, the SimpliLearn course could be a valuable tool for many learners.
Anyone with an interest in building a career in digital marketing can benefit from this course. The lessons are ideal for would-be marketing managers, digital marketing specialists, entrepreneurs, and marketing consultants alike.
With SimpliLearn’s Digital Marketing course, students can demonstrate their knowledge of the marketing industry to employers worldwide with a highly renowned certification.
Not only does this course prepare students for an OCMP certification, one of the industry’s leading certifications for marketing professionals, but it also opens the door for a lot of additional learning.
Students can continue their education and earn credentials from Google, Hootsuite, HubSpot, and even Facebook (Meta).
Students can take advantage of mentoring sessions, downloadable resources, and easy-to-follow video content. Plus, the course’s capstone project will help you to develop your own professional portfolio, to capture the attention of future employers.
If you’re looking for a comprehensive way to enhance your skills in digital marketing and set yourself apart from other professionals in your space, the SimpliLearn Course could be well worth it.
Other Digital Marketing Courses Worth Considering
SimpliLearn’s Digital Marketing course comes with a premium price of $1499. If you want more affordable options, you can consider the following programs:
Reliablesoft Digital Marketing Course – The Ultimate Digital Marketing Course by Reliablesoft is a comprehensive course currently costing $149 (after 80% Discount).
The course has two certifications (SEO and Digital Marketing) and is highly practical. The program includes 13 courses that will teach you everything you need to know about Digital Marketing.
The course material is updated monthly, and unlike SimpliLearn, it comes with a 60-day money-back guarantee.
Google Digital Marketing and eCommerce Course – Another reliable option for learning digital marketing is the Google Digital Marketing and eCommerce Certificate.
The course material is prepared by Google employees, and it costs $234 to complete all the material and get certified.
For even more options, read the following resources: